About Us / Our Origin
Welcome to Vanilla Importing Company, where tradition meets excellence in natural vanilla products. Our story began in 2005, inspired by the rich heritage of Mexican vanilla and the passion to share its flavor with the world. As a family-owned company, we have grown into a trusted name in the manufacture and distribution of premium vanilla extracts, pastes, and beans.
Our journey started in the heart of Mexico, specifically in Papantla, Veracruz the motherland of vanilla. We traveled and we sourced vanilla extract and beans from one of the oldest establishments in the region. During this time, we learned directly from the locals about the art of vanilla cultivation and the meticulous ancestral process of crafting authentic Mexican vanilla extract.
Our Products
We are proud to deliver vanilla extracts without added sugars and use the natural fructose of organic agave nectar to sweeten our paste. Our artisanal manufacturing process relies on an ancestral recipe cherished for over a century, ensuring that every bottle is free from additives, flavors, or synthetic vanillin.
Accessibility
We are dedicated to enhancing the accessibility of vanilla extracts, which have often been exoticized and treated as a luxury ingredient available to only a select few. Branding pure vanilla extracts as exotic or luxurious commodities maintains high costs, keeping them unattainable to most. We acknowledge that, in the past, we have unintentionally reproduced such narratives in our product branding. However, upon becoming aware of these issues, we at Vanilla Importing Company took active steps to decontextualize and eliminate the industry's exoticization of foods from our productions' ethos and branding. We hold our ethical standards to the utmost importance and continuously improve our standards across our supply chain, manufacturing process, and distribution.
Agriculture & Production Process –Give Back
VIC's practices are oriented toward ethical and environmentally conscious philosophies. We recognize that the dedicated coworkers, collaborators, and local farmers who expertly cultivate our vanilla beans are the backbone of our production journey. For this reason, a percentage of the net income is allocated to developing solidarity-building initiatives with the collective that facilitate the flavors we love.
Community Collaborations
As VIC grows, so does our commitment to the communities that enable our endeavors completion. We are committed to enhancing our support networks by learning to become better allies to diverse communities. We're eager to continue developing initiatives and improving our support as we progress. At the same time, we pay homage to diverse cultures and do our part to increase awareness of their historical influence in the development and continuation of vanilla extract.
Artist Collaborations
Each selected piece complements the product line, showcasing the artist's ingenuity and vision. Artist collaborations allow us to promote our product next to their numbered masterpieces, giving you an experience that delights more than one of your senses. As their artistry is integral to creating the experience that we deliver with every collector's bottle, a percentage of the proceeds from each sale is allocated to the artists who make this possible.
Real Reviews from Real Vanilla Lovers
We had so much fun making vanilla bean cupcakes, and wow are they good!
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Amber K.
“I’ve been using the same sugar cookie recipe for years and this batch with VIC’s Vanilla Paste blew me away! The depth of the vanilla flavor was outstanding. I highly recommend the brand and the quality of this product. Give their vanilla a try, you won’t be disappointed!”
Juddy Mannix
Owner Over the rainbow Bakeshop
“I recently had the pleasure of trying vanilla flavorings and pastes From VanillaImportingCompany.com, and I am beyond impressed! The rich, natural vanilla essence is truly unparalleled, adding a depth of flavor to my baked goods that is simply exquisite. Whether it’s for cookies, cakes, or homemade ice cream, the quality and purity of these products make a noticeable difference. Plus, the packaging is beautiful and practical, keeping the products fresh and easy to use. For anyone looking to elevate their baking with high-quality vanilla, VanillaGoddess.com is a must-try! For all your Christmas baking this vanilla is superior, it also makes a great gift for the home cook, who doesn’t love adding a little vanilla to their life?”
Maria Liberati | Gourmand World Award winning author/Celebrity Chef Maria
A friend had some at her house and offered me a taste. When I tell you I went nuts for this, I legit went NUTS, I could not stop eating it!! And my friend could not stop laughing nor I, she only had about a fourth of it left and I finished it ALL. The flavor of the vanilla paste was highly concentrated, its texture was creamy and syrupy, the sweetness of the paste was not too sweet or unsweetened, just perfection, you can taste and feel the vanilla beans on your
taste buds and the SMELL. Don’t even get me started. Unquestionably buying some more for my friend and even more for me!
Karen A.
Great product and flavor, loved that a little goes a long way, did not expect that punch of flavor with so little product, as I usually measure vanilla with the heart. Surely recommend and probs buying more.
Edward E.
